Meet Michaela Murphy, the owner of The Beauty Effect, a licensed Cosmetologist and Esthetician with over 6 years of experience, specializing in everything Lash Extensions. Michaela loves what she does more than anything. Michaela strives to make every client feel comfortable and happy with their lash experience. From the moment you walk in the door, she's welcoming and accommodating, taking the time to get to know each client's unique style and desired look. Her attention to detail is immaculate. Her passion for Esthetics lies in making her clients feel confident and beautiful. When she's not hard at work, Michaela enjoys going to the gym, DIYing her fixer-upper home, and spending time with her two pups, Muffin and Mocha. She hopes to see you all in the salon soon!

Meet Chloe Stevenson, a licensed esthetician for over four years, who brings her passion for creativity and detail into every service she provides. Specializing in both waxing and facials, Chloe has built a reputation for delivering treatments that are as effective as they are relaxing. Her artistic eye and innovative approach allow her to customize each experience to highlight her clients’ natural beauty and boost their confidence. Whether she’s crafting a glowing complexion through a tailored facial or ensuring a flawless waxing result, Chloe’s goal is to make every client feel comfortable, cared for, and radiant.

Lauren is a valued part of The Beauty Effect team, working behind the scenes to help ensure every client experience is seamless from start to finish. From supporting day-to-day operations to assisting with special projects, she helps keep everything running smoothly. You may see Lauren around the studio, and she's always happy to help make your visit as welcoming and enjoyable as possible.

Meet Shatara, a talented nail artist with over two years of professional experience, specializing in Acrylic, Gel, Builder Gel, Gel-X, and Spa Manicures. She combines creativity with a strong commitment to nail health, ensuring every set is as healthy as it is beautiful. Her gentle, detail-oriented approach focuses on the integrity of the natural nail — leaving each client with strong, polished, and perfectly tailored results.

Hilary is our Senior Esthetician with over 15 years of advanced experience in skincare and beauty. Passionate about helping clients achieve healthy, radiant skin, she specializes in customized facials, chemical peels, Hydrafacials, and advanced skincare treatments tailored to your unique goals. In addition to her facial expertise, Hilary also offers full body waxing, brow laminations, lash lifts, and tints. Known for her gentle touch, attention to detail, and personalized approach, she is dedicated to helping every client look and feel their absolute best.

Sierra is a highly skilled Lash Artist with over five years of professional experience, specializing in luxurious, full volume lash extensions that create bold yet beautifully balanced results. She takes a personalized approach to every appointment, designing each lash set to complement her clients' unique features and lifestyle. In addition to custom lash extensions, Sierra also offers expertly performed lash lifts and tints for a naturally enhanced look. Known for her precision, artistry, and meticulous attention to detail, Sierra is dedicated to helping every client leave feeling confident, radiant, and effortlessly beautiful.

Eve is an experienced Permanent Makeup Artist with over seven years of advanced expertise and extensive professional training in the art of permanent cosmetics. Specializing in soft, natural-looking enhancements, she believes the best permanent makeup should complement your features—not overpower them. Every treatment is thoughtfully customized to your facial structure, skin tone, and aesthetic goals, creating results that are timeless, balanced, and beautifully effortless. Known for her precision, artistry, and meticulous attention to detail, Eve is passionate about helping clients wake up feeling confident every day.